AI Art Direction

I use AI image tools the way an art director would: to explore ideas quickly, then steer the results toward one consistent, usable look. It suits teams and small businesses who want custom imagery for a campaign, a menu, a product page or social posts without commissioning a full shoot or illustration.

A project starts with your brief and references. I generate and curate options, refine the direction with you, and then finish the chosen images by hand: cropping, retouching, colour and layout, so they fit the rest of your brand. You receive production-ready files.

The examples below range from textured animal portraits and pixel-art scenes to food and product imagery. I am happy to talk through what AI is and is not good for on your project before you commit to anything.