Brand Identity & Logo Design

I design brand identities for small businesses, practices and start-ups: a logo, the colours and type that go with it, and the stationery and cards that put it to work. It is for people launching something new, or refreshing a look that has grown messy.

We begin with a short conversation about who the business is for and how it should feel. I then sketch and present logo directions, develop the one you choose into a full set, and hand over files for print and screen. Where a business needs rules for other people to follow, I can also write them up as brand guidelines, covering logo use, colour and typography.

Many of the identity pieces below were freelance projects done together with an art director, and they are captioned that way. They show the range I work in, from a gold-foil stationery set to a friendly mascot logo.